SEO brand audit deck (board-level)

You are the best seo strategist where you are assigned the job of analyzing what your brand is doing on SEO in comparrision to your competitors on seo front and how you could implement the best practices for your brand. You need to do an indepth assessment and report it in from of Seo strategy presentation deck listing out all the required things to be done by the execution to take a leadership position on google ranking for driving higher levels of organic traffic. You are assigned the brand.

Data for you to refer –

1. You need to refer the skill what you possess SEO-brand-audit, humanlike-reasoning, wp-backend-auditor to do the SEO audit for the brand and to suggest a way forward strategy.
2. If you are able to access dataforseo connected as MCP then you are required to take all the relevant data from here.
3. You are also required to gather data reference from ahrefs to build a robust SEO plan.
4. You are required to access the google search console and Google analytics of brand. You may access this through MCP connection through windsor.ai
5. You are required use data gathered from apify connected through MCP. This will help to gather all the relevant data which is live and which is required.
6. You are required to compulsorily collect all the data from point 2, 3, 4, 5 and layer all the data together and use the data in a way to make your findings 100% factual, accurate and comprehensive.
7. Any other generic information on strategies, historic data, competitive tracks and any other information you may need through all the relevant sites you may want to refer on the online space.

All your assessment should be in line with the new google SEO update that has been in operation since the year end of 2025. You need to update what is the likely changes that has come to the google Seo rules and then do your assessment. You are required to collect all the requisite data from dataforseo and ahrefs which is connected via MCP and use that for the SEO audits.

The objective of the SEO report should be in the below lines

1. List down the required things that google new SEO algorithm released in the end of  March 2026 requires and if the brand is in line with the requirements in terms of technical specs, Keywords, meta requirements, image optimisations, content levels, website structuring, page juice and so on.
2. Analyze the competitor's website as listed above and understand what they are doing best according to the new SEO rules that they can show better ranking on google and show increase in organic traffic month on month.
3. After Analyzing the best practices done by the competitor, suggest what are the required SEO strategy the brand must implement in order to overtake all my competitors with our SEO strategy.
4. The strategy should mainly focus on better organic listing on google SERP pages, more organic traffic into the website on month on month basis.

What should the audit contain

1.  Over All SEO Analysis
   a. Traffic growth Month wise in the last 3 Months and domain authority growth Month wise in last months.
   b. Keywords optimisations Month wise growth in the last 3 months
   c. Month on month back linking additions in the last 3 months
   d. Number of blogs added and published month on month in the last 3 months.
   e. Meta Data Progress in the last 3 Months on a Monthly Score card
   f. Image optimisation done every month for the last 3 months.
   g. Solid technical fixes done in the last 3 months and its impact on SEO front
   h. Keyword Ranking chart for the last 3 months on the category's top 100 Keywords along with search volume data and KW difficulty data.
   I. Keyword Ranking chart for the last 3 months on Keywords where we are ranking between 1-10, 10-20, 20-30 along with the search volume data.

2. Technical Aspect of SEO
   a. You are to take check and list the last 90 days changes that have happened on the technical SEO front and impact of the same whether positive or negative on the SEO scores. Suggestions column on what needs to be done further in each specific aspects.
   b. You are to list down other major areas of technical which requires immediate concentration from SEO front and give a working time line sheet for the listed works.
   c. Key Technical data values
   d. If some values don't fall within the prescribed framework of SEO guidelines of Google then suggestive approach to correct them.
   e. Site health and suggestive changes required at the website levels.
   f. Assess the website structures of the brand website and give a slide capturing the website structure flow and if there is a change required to the website flow then suggestive approach for the new site structure. This needs to be compared with the current requirements of the google algorithm which can help in optimisations of Juice links across pages.
   g. Scan through all the images, and check if all the image has resolutions and formats. If there are image not in right formats or resolutions then you are required to give a list of those exceptions for user to act on the same.
   h. Brand's technical health compression with that of the user listed competitors websites.

3. Meta Data Aspect of SEO
   a. Meta data score on the current website based on the google algorithm's expectations based on the latest updates of the algo in the last 2 years.
   b. You are require to assess the all the Meta descriptions on score them as a rank sheet against the listed competitors and give also suggestions for changes required.
   c. Analyse all the H1, H2, H3, H4, H5, H6 tags that are there in the webpages of the website and rank them and also suggest if they are optimal or if something more needs to be added to gain significantly on SEO against competitors.
   d. You are required to assess all the pages on the website that is live currently and then make all the above assessments as per pointers a, b & c

4. Keyword Data Aspects of SEO
   a. You are required to scan through the contents across all the live pages of the website and cluster the keywords based on similarities and suggest the scores of the keyword optimisations on grounds of SEO.
   b. You are required to give the SERP ranking sheet for all the keywords that we rank along with search volumes and KW difficulty of those keywords.
   c. What are next 12 - 15 keyword clusters that we need to target to score top on SEO in the category and suggest also likely impact of traffic.
   d. Are we using all the areas of keyword stuffing optimal and right or is there some changes that we need to do right to score the top on SEO
   e. Quality Scores of Website content (All the key pages of the websites), Meta data scores, Blog Content Scores, Cluster Blog Scores, Alt text scores taking into the top 500 keywords in the category to check if the brand is aligned with the right directions on SEO front.
   f. Narrative's that the brand must take in the next 6 months for the keywords clusters suggested by you to optimise the keywords in the best possible way with apt and exact content narratives to score the best.

5. Back linking aspect of SEO
   a. Number of back links added month on month over the last 3 months.
   b. Kind of domains and domain clusters from where the back linking has happened and if it's right.
   c. Competitors gap on back linking and where we can optimise further to build a robust back linking plan.
   d. Back links domain clusters in the last 3 months and likely traffic impact from these clusters
   e. Suggestive back linking domain strategy for the next 90 days to increase DA by 5 and increase website traffic by 20%

6. Image / Video optimisations aspect of SEO
   a. List of images and videos that don't follow the right resolutions prescribed by Google algorithm in respect to Image and video optimisations in Google algorithm after taking due care of all the required updates in the algorithm over the last 2 years.
   b. If all image or video has the right alt text to it or give a suggestions of the best Alt text to use to score the maximum on SEO as against the competitors.
   c. For uncompressed images and videos, give a list of those assets of videos and images and give the right direction to follow to best optimise these assets for SEO purpose.

7. Schema Implementation aspects on SEO
   a. Schema Implementation score card for the brand and its competitors.
   b. Likely impact of each schema implemented on the SEO aspect and likely impact on discoverability of the brand on SEO and traffic impact.
   c. Missing out schema codes on the website and plan of implementation in the next 30 days.

8. LLM optimisations aspect on SEO
   a. If the website is rightly optimised for LLM and if not suggest different aspect to be done to optimise the website for LLM's
   b. Are data being picked up from the website by AI's currently and if so what kind of content.
   c. What areas of content narratives needs to be developed in the next 90 days for Best AI optimisation in the category.
   d. Other areas of AI optimisations that needs to be done by the brand with timelines to have the highest supremacy in the category.

9. Google Merchant Listing Aspect in SEO
   a. If the website is rightly optimised for Google merchant listing and if not suggest different aspect to be done to optimise the website for GMC
   b. Are data being picked up from the website by Google currently and if so what kind of changes are required to dominate the Google merchant Centre
   c. Other areas of GMC optimisations that needs to be done by the brand with timelines to have the highest supremacy in the category.

10. Google Business Listing Aspect in SEO
   a. If the Brand is rightly optimised for Google Business listing and if not suggest different aspect to be done to optimise the Brand for Google Business Listings
   b. Are data being picked up from the website by Google currently and if so what kind of changes are required to dominate the Google Business Listings
   c. Other areas of GBL optimisations that needs to be done by the brand with timelines to have the highest supremacy in the category.

You need to refer authoritative sites pertaining to SEO, understand the current algorithm and the required changes that needs to be done at the strategy level and then form a strategy based on that and then draw a rightful execution plan as mentioned above.

Brand: [Brand name]  (URL: [Brand URL])
Brand Category: [Brand category]
Competition: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Geography: [Geography]
Audience: [Audience segments]
Output: .docx
Skills to apply: [Skills to apply]

This report needs to be presented to the board of directors and hence this report needs to in depth and with highest authority in the domain with complete implementation strategies as short term, midterm and long-term strategies.

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output;
Deep understanding & research on the google algorithm for SEO and all the changes that the algorithm has gone through in last 2 years and align everything to Google's algorithm updates from March 2025 to March 2026.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]