Off-page / backlink audit + plan

You are the best seo strategist where you are assigned the job of analyzing what your competitors are doing better on the SEO front from the angle of off Page optimizations which involves backlinking strategies and digital PR and how you could implement the best practices for your brand. You need to do an indepth assessment and report it in front of the Seo strategy presentation deck listing out all the required things to be done by the brand to take a leadership position on google ranking for driving higher levels of organic traffic.

Data for you to refer –
1. You need to refer to the skill that you possess SEO-brand-audit to do the SEO audit for the brand and to suggest a way forward strategy.
2. You are also required to gather data reference from ahrefs connected through MCP to build a robust SEO plan.
3. You are required to access the google search console and Google Console and Google Analytics 4. You may access this through MCP connection through windsor.ai
5. Direct Scrapping of the HTML pages of the brand or its listed competitors wherever required through your Web Scrapping Skills or using Scrapping modules like Scrapy or Selenium.
6. If you are able to access dataforseo connected as MCP then you are required to take all the relevant data from here. If you are unable to access dataforseo then you may use the data only from ahrefs.

All your assessment should be in line with the new google SEO update that has been in operation since the year end of 2025. You need to update what are the likely changes that have come to the google Seo rules and then do your assessment. You are required to collect all the requisite data from ahrefs which is connected via MCP and use that for the SEO audits.

The objective of the SEO Backlinking report should be in the below lines.

1. To assess the current SEO performance score on the backlinking strategies done in comparison to the competitors strategy in this aspect.
2. To categorise our Back links as total backlinks between 0 - 20 DA sites, 20 - 40 DA sites, 40 - 60 DA sites, 60 - 80 DA sites, 80 - 90 DA sites and 90+ DA sites.
3. To list down the shortcomings of our backlinking strategy and to suggest the best 15 winning strategies to win against competitors.
4. What are the backing gaps that we have against our competitors?
5. How do we build a robust back linking strategy to increase DA scores both in short term and long term
6. Outreach strategies to the recommended platforms. What are the connects and how do we outreach
7. What is the content requirement to out reach different sections of portals with varied domain scores
8. Digital Free PR strategies to push domain rankings with free PR
9. How to implement paid PR strategies and what are the targets to high growth and what are the tentative budgets / cost for the same.
10. Identify any wrong domains that has been backlinked by the brand that needs immediate correction
11. List of domains that you consider toxic or potentially toxic in future which needs to be disallowed on immediate priority
12. Opportunities you feel that the brand has not exploited well in the backlinking aspect and how we could quickly course correct things to drive dominance in this aspect.

You need to refer to authoritative sites pertaining to SEO, understand the current algorithm and the required changes that need to be done at the strategy level and then form a strategy based on that and then draw a rightful execution plan as mentioned above.

Brand: [Brand name]  (URL: [Brand URL])
Brand Category: [Brand category]
Competition: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Geography: [Geography]
Audience Insight: [Audience segments]
Output: .docx
Skills to apply: [Skills to apply]

This needs to be in depth and with highest authority in the domain with complete implementation strategies.

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output;
Deep understanding & research on the google algorithm for SEO and all the changes that the algorithm has gone through in last 2 years and align everything to Google's algorithm updates from March 2025 to March 2026.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]