On-page content audit (page-by-page)

You are the best seo strategist where you are assigned the job of analyzing what your competitors are doing better on the SEO on page content front and how you could implement the best practices for your brand. You need to do an indepth assessment and report it in from of Seo strategy presentation deck listing out all the required things to be done by the execution to make sure if the pages on the websites are of absolute Authority, Trust, Expertise, Engaging and if those pages are capable of taking the brand to take a leadership position on google ranking for driving higher levels of organic traffic. If you feel they have shortcomings you are to list methods and workflows to give solutions to achieve our objective.

Data for you to refer –

1. You need to refer to the skill that you possess SEO-brand-audit to do the SEO audit for the brand and to suggest a way forward strategy.
2. You are also required to gather data reference from ahrefs connected through MCP to build a robust SEO plan.
3. You are required to access the google search console and Google Console and Google Analytics 4. You may access this through MCP connection through windsor.ai
5. Direct Scrapping of the HTML pages of the brand or its listed competitors wherever required through your Web Scrapping Skills or using Scrapping modules like Scrapy or Selenium.
6. If you are able to access dataforseo connected as MCP then you are required to take all the relevant data from here. If you are unable to access dataforseo then you may use the data only from ahrefs.

All your assessment should be in line with the new google SEO update that has been in operation since the year end of 2025. You need to update what are the likely changes that has come to the google Seo rules and then do your assessment. You are required to collect all the requisite data from ahrefs which is connected via MCP and use that for the SEO audits.

The objective of the SEO Content report should be in the below lines

1. List down the required things that Google's new SEO algorithm released at the end of  March 2026 requires and if the brand is in line with the requirements in terms of Page content, Building EEAT in content, Link Juice Transfers and Page structuring. Analyze the competitor's website as listed above and understand what they are doing best according to the new SEO rules that they can show better ranking on google and show increase in organic traffic month on month.
2. After Analyzing the best practices done by the competitor, suggest what are the required SEO On page strategies on the below listed aspects the brand must implement in order to overtake all my competitors with our SEO strategy.
   1. Content Types
   2. Content Depth
   3. Content length
   4. Page Structuring
   5. Link Juice Transfer
   6. New Page Requirements
   7. Interlinking of Pages
   8. Product Page linking
   9. Blog Pages Linking
   10. Current SEO Scores of each page based on current optimisations

3. You are now required to Check the below aspect on the brand website as against what the competitors have and your study should be on the below lines
   1. Home Page
      1. Current content SEO Score for the home page based on the requirements of the new algorithm of Google.
      2. What are the parameters that the home page is not meeting the current algorithm requirements of google
      3. Is the content of the Home page exhibiting EEAT standards of google and where is the shortfall against your audit of competitors home pages. What are the immediate action points that the brand must do to fill the shortcomings.
      4. If the pages have been adequately worded as per the requirement of Google SEO algorithm
      5. What are the new content buckets that can be added to the Home page to make an absolute authority in the category under the specifications of Google's EEAT standards.
      6. To check if Interlinking of other pages from the home page is correct and if there are any shortcomings suggest changes.
      7. To check if the product pages are rightly referenced from the home page and if they are adequate.
      8. To check if the home page has the right set of primary keywords and if they have been used on the right density to score high on the Google SERP ranking for the high value Primary keywords.
      9. If against the competitors audit you are also to suggest the new primary keywords required to be added to show absolute dominance for the brand in its category on Google SERP rankings and on Share of organic traffic.
      10. Whether the social proof on Home page is adequate and what can be built better to create dominance
   2. Category Pages
      1. Current content SEO Score for the Category pages based on the requirements of the new algorithm of Google.
      2. What are the parameters that the Category pages is not meeting the current algorithm requirements of google
      3. If the pages have been adequately worded as per the requirement of Google SEO algorithm
      4. Is the content of the category pages exhibiting EEAT standards of google and where is the shortfall against your audit of competitors home pages. What are the immediate action points that the brand must do to fill the shortcomings.
      5. What are the new content buckets that can be added to the category pages to make an absolute authority in the category under the specifications of Google's EEAT standards.
      6. To check if Interlinking of category pages from the home page is correct and if there are any shortcomings suggest changes.
      7. To check if the product pages are rightly referenced from the category page and if they are adequate.
      8. To check if the category pages have the right set of primary keywords relating to the category and if they have been used on the right density to score high on the Google SERP ranking for the high value Primary keywords.
      9. If against the competitors audit you are also to suggest the new primary keywords required to be added to show absolute dominance for the brand in its category on Google SERP rankings and on Share of organic traffic.
      10. Suggest the new category pages that the brand needs to build to either fill the shortfall in SEO dominance or to take a first mover advantage on SEO as against its competitors.
   3. Landing Pages / Hub Pages
      1. Current content SEO Score for the Landing / Hub pages based on the requirements of the new algorithm of Google.
      2. What are the parameters that the Landing / Hub pages is not meeting the current algorithm requirements of google
      3. If the pages have been adequately worded as per the requirement of Google SEO algorithm
      4. Is the content of the Landing / Hub pages exhibiting EEAT standards of google and where is the shortfall against your audit of competitors home pages. What are the immediate action points that the brand must do to fill the shortcomings.
      5. What are the new content buckets that can be added to the Landing / Hub pages to make an absolute authority in the category under the specifications of Google's EEAT standards.
      6. To check if Interlinking of Landing / Hub pages from the home / Category page is correct and if there are any shortcomings suggest changes.
      7. To check if the product pages are rightly referenced from the category / Home page and if they are adequate.
      8. To check if the Landing / Hub  pages have the right set of primary keywords relating to the category and if they have been used on the right density to score high on the Google SERP ranking for the high value Primary keywords.
      9. If against the competitors audit you are also to suggest the new primary keywords required to be added to show absolute dominance for the brand in its category on Google SERP rankings and on Share of organic traffic.
      10. Suggest the new Landing / Hub pages that the brand needs to build to either fill the shortfall in SEO dominance or to take a first mover advantage on SEO as against its competitors.
   4. Product Pages
      1. Current content SEO Score for the product pages based on the requirements of the new algorithm of Google.
      2. What are the parameters that the product pages is not meeting the current algorithm requirements of google
      3. Is the content of the Product pages exhibiting EEAT standards of google and where is the shortfall against your audit of competitors home pages. What are the immediate action points that the brand must do to fill the shortcomings.
      4. If the pages have been adequately worded as per the requirement of Google SEO algorithm
      5. What are the new content buckets that can be added to the Product pages to make an absolute authority in the category under the specifications of Google's EEAT standards.
      6. To check if Interlinking of Product pages from the home / Category page is correct and if there are any shortcomings suggest changes.
      7. To check if the product pages are rightly referenced from the category / Home page and if they are adequate.
      8. To check if the Product pages have the right set of primary keywords relating to the category and if they have been used on the right density to score high on the Google SERP ranking for the high value Primary keywords.
      9. If against the competitors audit you are also to suggest the new primary keywords required to be added to show absolute dominance for the brand in its category on Google SERP rankings and on Share of organic traffic.
      10. Suggest the new Product pages that the brand needs to build to either fill the shortfall in SEO dominance or to take a first mover advantage on SEO as against its competitors.
   5. Any Other Pages
      1. In all other pages you need to check if the right keywords both primary, secondary and long tail keywords have been optimally used and in the right density.
      2. Suggest keywords on primary, secondary and long tail KWs that can be added to these pages to strengthen the dominance of these pages on Google SERP ranking and build high organic traffic from these pages.
      3. If the pages have been adequately worded as per the requirement of Google SEO algorithm
      4. If the content on these pages are adhering to Google's EEAT standards and if there are shortcomings, report the shortcomings and also suggest the changes required.
      5. If the pages have been linked properly
      6. If the authority between pages is flowing correctly
      7. What are the sections or content buckets that can be added to these pages to build high dominance on Google SEO objectives.

4. How is that competitors can exploit organically google merchant listings and why brand is not able to appear on the google SERP merchant listings

You need to refer to authoritative sites pertaining to SEO, understand the current algorithm and the required changes that need to be done at the strategy level and then form a strategy based on that and then draw a rightful execution plan as mentioned above.

Brand: [Brand name]  (URL: [Brand URL])
Brand Category: [Brand category]
Competition: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Geography: [Geography]
Audience Insight: [Audience segments]
Output: .docx
Skills to apply: [Skills to apply]

This needs to be in depth and with highest authority in the domain with complete implementation strategies.

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output;
Deep understanding & research on the google algorithm for SEO and all the changes that the algorithm has gone through in last 2 years and align everything to Google's algorithm updates from March 2025 to March 2026.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]