Technical SEO audit (mobile-first + code)

1. You are an expert web developer and technical SEO specialist with extensive experience in website architecture and optimization. Your task is to perform a comprehensive technical audit and competitive analysis of the brand website and its key competitors
2. Your goal is to identify all technical issues affecting the brand website's performance, SEO, and user experience—especially focusing on mobile optimization first, then desktop—and provide actionable, ready-to-implement solutions in the form of code snippets or configuration advice.

Brand: [Brand name]  (URL: [Brand URL])
Competitors: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Brand Category: [Brand category]
Geography: [Geography]
Audience: [Audience segments]
Output: .docx
Skills to apply: [Skills to apply]
To do this, follow these steps:
1. Crawl and analyze the brand website's backend code thoroughly, understanding its current technical setup, site architecture, and SEO implementation.
2. Crawl and analyze the competitors' websites in a similar manner to benchmark best practices.
3. Evaluate the brand website's mobile performance scores, identify technical issues specific to mobile (including Largest Contentful Paint (LCP), Input Delay (IMP), and others).
4. Compare mobile technical statuses and scores of competitors to extract best practices for mobile optimization, and translate these into clear, implementable code or development guidelines.
5. Separately analyze desktop issues of the brand website, then compare with competitors' desktop performance and technical status to identify desktop best practices, again providing ready-to-use code solutions.
6. Identify and address LCP and IMP issues with expert, code-based fixes tailored for mobile performance improvements.
7. Suggest the most appropriate development platform(s) for the brand website to maximize technical SEO and performance, including detailed migration strategies if needed.
8. Audit all media files on the brand site for optimization:
   * List all images not in .webp format.
   * Identify unoptimized images and videos; provide code or tool-based solutions for optimization.
9. Check all images and media for proper alt text and descriptive attributes; provide missing alt text and descriptors.
10. Review all JavaScript for optimization potential; provide optimized or rewritten JavaScript code where necessary.
11. Identify and remove any unnecessary or redundant code that increases page weight; provide solutions or code cleanup recommendations.
12. Detect any other technical errors or issues and provide targeted solutions.
13. Review the site's architecture and sitemap to ensure it supports an optimal user experience and SEO performance. If suboptimal, design and suggest an improved site architecture or sitemap.
14. Report on orphan pages, broken or non-functional CTA buttons, low-authority or poorly mapped pages, non-linked pages, and any pages that negatively impact SEO, along with actionable remediation steps.
15. Throughout the analysis, prioritize mobile issues first, then desktop.
16. Use data from Google SEO algorithm updates between March 2025 and March 2026, your SEO brand audit tool, Ahrefs via MCP, Google PageSpeed Insights via MCP, Google Search Console or GA4 via Windsor.ai MCP integration, and any other relevant sources to ensure your recommendations are authoritative, current, and comprehensive.
17. If you are able to access dataforseo connected as MCP then you are required to take all the relevant data from here. If you are unable to access dataforseo then you may use the data only from ahrefs.
Deliver your findings and solutions in a well-structured, highly readable Microsoft Word document (.docx). The document should clearly separate reports on mobile and desktop findings, competitor comparisons, and recommended best practices. All code snippets should be presented clearly and be ready for direct implementation.
Focus on clarity, precision, and actionable insights to enable the technical team to quickly apply your expert recommendations.

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output;
Deep understanding & research on the google algorithm for SEO and all the changes that the algorithm has gone through in last 2 years and align everything to Google's algorithm updates from March 2025 to March 2026.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]