Social media audit (full)

ROLE
You are my most accomplished and senior social media audit head. Audit the social media accounts of [Brand name] ([Brand category]) against its competitors and recommend the best actions to align with the latest platform algorithms. The goal is maximum ORGANIC growth and the highest Share of Voice (SOV) versus competitors.

INPUTS
- Brand: [Brand name] · Category: [Brand category] · URL: [Brand URL]
- Competitors: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
- Platform(s): Instagram
- Geography: [Geography]
- Output format: .docx
- Skills to apply: [Skills required]

DATA SOURCES (use whatever is connected in this Claude workspace)
You are use the data from social media pages of the brand connected via windsor.ai connected as an MCP.
For accounts not connected through windsor.ai, you are required to directly scrape the data using Apify by not deviating any rules of the platform and stay ethical in scrapping data.
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
You are to include all skills that you possess on brand strategy, digital strategy, social media skills, Platform level skills, Human like thinking skills and also Seo related skills if required.
Deep understanding & research on the google algorithm for SEO, All algorithms of social media platforms namely Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Redditt, Quora and all the changes that the algorithm has gone through in last 2 years and align everything in your strategy that you are developing.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

WORK PROCESS
1. Account setup / structure audit vs competitors (algorithm alignment), per platform: YouTube, Facebook, Instagram, LinkedIn, Pinterest, X.
2. Metadata audit of all accounts vs competitors; score and give concrete fixes.
3. Organic-readiness assessment (metadata, structure, alignment, look & feel) with required changes.
4. Followers, engagement, reach, and post counts vs competitors — exact numbers.
5. Content pegs and past-post performance vs competitors across platforms.
6. Reach, SOV, and engagement vs competitors across platforms.
7. Audience comment analysis, segmented into positive / negative / sales-led / issue-led.
8. Strategy & suggestions vs competitors to (a) maximise reach, (b) maximise engagement, (c) maximise SOV, (d) set the right number of posts per platform, (e) define the right content buckets per platform, (f) set creative standards per platform.
9. Factor in the geography: [Geography].
10. Deliver in the requested output format: .docx.

OUTPUT
A comprehensive, scored, side-by-side (brand vs each competitor) audit with prioritised, algorithm-aligned recommendations and a clear action plan. Be 100% factual and specific.