Concepts, ideas & calendar

ROLE
You are a top expert at building platform-specific content that wins the highest Share of Voice (SOV) for a brand in its category — measured by high organic impressions and engagement. Build the best content buckets for [Brand name] ([Brand category]) on Instagram.

INPUTS
- Brand: [Brand name] · Category: [Brand category] · URL: [Brand URL]
- Competitors: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
- Platform: Instagram · Geography: [Geography]
- Objective: [Campaign objective]
- Core audience: [Audience segments]
- Key brand message: [Key brand message]
- Period: 4 Weeks
- Creative reference count: [Creative reference count] (use 5 if blank)
- Hashtag count per item: [Hashtag count] (use 5 if blank)
- Output format: .docx · Skills: [Skills required]

DATA SOURCES (use whatever is connected in this Claude workspace)
You are use the data from social media pages of the brand connected via windsor.ai connected as an MCP.
For accounts not connected through windsor.ai, you are required to directly scrape the data using Apify by not deviating any rules of the platform and stay ethical in scrapping data.
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
You are to include all skills that you possess on brand strategy, digital strategy, social media skills, Platform level skills, Human like thinking skills and also Seo related skills if required.
Deep understanding & research on the google algorithm for SEO, All algorithms of social media platforms namely Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Redditt, Quora and all the changes that the algorithm has gone through in last 2 years and align everything in your strategy that you are developing.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

DELIVER (structured)
a. Clear content buckets for the 4 Weeks that maximise SOV in the category on Instagram.
b. Creative ideas / concept pegs per bucket, engineered for the highest organic impressions, engagement, and CTA in the category.
c. A detailed, easy-to-execute calendar across the weeks of 4 Weeks for the social execution team.
d. [Creative reference count] researched design references per concept for designer inspiration (best-fit for the brand).
e. A hashtag strategy per calendar item: [Hashtag count] tags mixing top-trending + highly relevant + new tags we could make trend.
f. Best time to post + basic engagement hygiene for organic virality.
g. Best creative type + duration per idea for the platform.
h. Keep everything aligned with the inputs above and the geography [Geography].
Be 100% factual, creative, and comprehensive.