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STRATEGYContent strategy

Content strategy — weekly workflow

Breaks the SEO workflow into the content-research track for the selected weeks: implication matrix, URL inventory, editorial calendar, rewrite briefs.

Recommended model: Claude Opus 4.8

Fill the details

Pick a client to autofill brand, competitors, audience, and more.

Optional — skills the AI should apply.

Assembled prompt

490 words
Still needed: Brand name
Brand - [Brand name]  (URL: [Brand URL]) — or refer to the brand name from the SEO workflow document that is attached to Claude AI.
Current Date - Current day date when this action is performed
Weeks Required - 4 Weeks
Weeks required is =  Current Date + Weeks required

Weekly workflow what to do
Refer the document attached to Claude AI on SEO workflow strategy which could be either an excel, document, pdf or presentation deck. You need to understand Weeks required from the user input or last updated records from the database and based on the Week required is calculation.
You are required to break down the strategy document only for the Week required as above and think through your strategy and its implementation and importance of work level based on what needs to be done in the week required time frame.
You are required to only take into consideration the aspects in the documents that relate only to Content Research.
You are to use the keyword sheet as attached.
For Content Strategy you need to implement the below mentioned.
1.Input Synthesis — Content Implication Matrix
2.URL Inventory & Classification
3.Editorial Calendar — 12-Month Skeleton + May Lock
4.Homepage Rewrite Brief
5.Category Narrative Briefs
6.PDP Rewrite Briefs
7.Brand Voice & Glossary Lock.

Inputs (provided via the form):
Brand: [Brand name]  (URL: [Brand URL])
Brand Category: [Brand category]
Output: .docx
Geography: [Geography]
Audience Insights: [Audience segments]
Competitors: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Skills to apply: [Skills to apply]

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output; You are to include all skills that you possess on brand strategy, digital strategy, social media skills, Platform level skills, Human like thinking skills.
Deep understanding & research on the google algorithm for SEO, All algorithms of social media platforms namely Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Redditt, Quora and all the changes that the algorithm has gone through in last 2 years and align everything in your strategy that you are developing.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]
Claude ChatGPT