Digital marketing strategy (1 year)

You need to reference the brand either referenced by its name or by its url.
You are an expert strategist for digital marketing, and you are one of the top in this job in the world. You are required to create a complete digital marketing strategy outlying the below objectives.

Inputs (provided via the form):
Brand: [Brand name]  (URL: [Brand URL])
Brand Category: [Brand category]
Geography: [Geography]
Audience: [Audience segments]
Competitors: [Competitor 1], [Competitor 2], [Competitor 3], [Competitor 4], [Competitor 5], [Competitor 6]
Output: .docx
Skills to apply: [Skills to apply]

Where will you get your data from?
1. You will use all your skill related to seo-brand-audit skill, fb-ig-strategy, linkedin-content-intelligence, social-media-audit, brand-guidelines skill to give a highly expert and factual analysis of your data.
2. You will also use the data from ahrefs wherever required which is connected by MCP for all the seo related data
3. You will also required to crawl the brand and the competitor website for high degree of insights and you will also have to crawl social media accounts of the brand and competitors across all domains of social media to have a comprehensive understanding of social media data for high degree of factual analysis.
4. You also required to get data from google console and google analytics 4 connected through windsor.ai connected through the MCP server.
5. If you are able to access dataforseo connected as MCP then you are required to take all the relevant data from here. If you are unable to access dataforseo then you may use the data only from ahrefs.

Objective of your work
You need to device a comprehensive digital strategy for one full year where in you are required to create a high level of awareness, build high degrees of engagement and then look at conversion of those highly engaged audiences into potential customers or interested customers. Your need to align your strategy largely based on the communication message of the competitors and the required communication strategy for our brand. You need to depict the entire customer journey and map digital marketing strategy to increase awareness, engagement and conversion. While suggesting the overall digital marketing strategy you are required to keep the below as clearly laid work process.

SEO – You are required to first crawl the domain of the brand and also all the listed competitors and evaluate the required SEO strategy based on the comprehensive understanding of the google algorithm changes that have happened from March 2025 – March 2026.

Social Media – You are required to do a complete and comprehensive social media audit first of the brand's social media accounts in the varied platforms like Facebook, Instagram, YouTube, LinkedIn and Pinterest by completely crawling all the social Platforms. You are also required to crawl all the social platforms of competitors as mentioned.

Stage 1 – Pre Audit Stage: For each of the brands, quantify number of postings, analyze posting frequency, audience interaction, and content narrative breakup between March 2025 to March 2026 across Facebook, Instagram, YouTube, LinkedIn.

Stage 2 – In Depth Audit (March 2025 – March 2026): Check health of each social media medium, quality of content, narratives, audience targeting, interaction rates, sentimental analysis.

Stage 3 – Way forward plan (April 2026 – March 2027): Strategy to outperform competitors across all platforms. Platform wise strategy with quarter wise workflow plan.

The overall Digital Strategy deck should involve: identifying the right audience, audience segmentation, right content strategy for each audience segment, building right narratives, building a robust social media organic plan, platform level strategy for YouTube, Facebook, Instagram, LinkedIn, building a robust seo strategy to rank on top on google, yahoo and bing, other interesting ideas on the digital space.

The strategy deck should be presented as a presentation as per output requirement by the user and the content of the strategy should be new, fresh, highly authoritative, factually correct, executable, scalable, domain expert, unique and completely detailed out and highly comprehensive.

DATA SOURCES (use whatever is connected in this Claude workspace)
Ahrefs & DataForSeo for all SEO related data connected as MCP connectors. You are required to take data from both the sources and layer the data in such a way to get a 100% accurate, factual and comprehensive output.
You are also required to cross the data taken from Semrush connected as MCP and use the data wherever you feel that the data is required to provide a more comprehensive and factual outputs.
Data scrapped from Apify connected as MCP.
Google Search Console + GA4 via Windsor.ai (connected) for the brand.
Brightdata (your plugin) for ethical scraping of brand + competitor pages where needed.
Your seo-brand-audit skill or any other skills that you possess and deemed required to get the most comprehensive understanding & output; You are to include all skills that you possess on brand strategy, digital strategy, social media skills, Platform level skills, Human like thinking skills.
Deep understanding & research on the google algorithm for SEO, All algorithms of social media platforms namely Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Redditt, Quora and all the changes that the algorithm has gone through in last 2 years and align everything in your strategy that you are developing.
Use exact, accurate numbers — never invent metrics, dates, or quotes. Where a real metric is unavailable, write [data needed].

SKILLS TO APPLY: [Skills to apply]